The competition has intensified; travelers are much more sophisticated, price-sensitive and value-driven and Internet Distribution Systems claim a larger share of the business from conventional travel agents.

In that respect, a hotel property with no clear brand and specific market positioning has limited chances to survive in a fiercely competitive environment. 

Our Sales & Marketing team offers to the hotelier the following services:

• Property Branding & Affiliation with major international marketing organizations (Small Luxury Hotels of the World, Relais & Chateaux, Leading Hotels of the World etc.)
• Market Positioning Strategy & Pricing Policy
• Pre-opening and ongoing Communication Strategy (press releases, articles and publications, advertising, selection of specialized promotion and public relations agents etc.) and brochure design

• Assistance on Internet Site design and internet advertising techniques
• Identification of the optimum market segmentation mix and appropriate booking sources (Travel Agents, Tour Operators, Affiliations etc.)
• Selection of the appropriate I.D.S. and effective internet administration
• Contracting policy with major domestic & international Travel Agents and Tour Operators (allotment contracts, on-request contracts, rates & discounting etc.)
• Revenue Management to maximize room sales and acquire the optimum level of occupancy and average rate (room sales yield analysis, booking position forecasts, stop-sales techniques etc.)