As professionals that serve tourism industry for decades, we know well that one of the biggest worries of every hotel owner or every staffer in a hotel company, can easily be summarized in the following sentence “every product –mainly the one of the tourism industry- is not what it claims to be, but what other people believe and say about it”.

We in HotelBrain believe, on the other hand, that a hotel unit can always benefit and build its added value, using wisely the power of communication and public relations. Creating and reclaiming news and activities that can be promoted, published, or even uploading, communication and public relations contributes the most to the visibility of the product, attracts the appropriate target group, and finally, affects the hotel’s reservations and sales in an indirect but positive way.

When it comes to advertising, though, the hotel owner has to face a number of dilemmas. “To what media should I advertise?”, “What is the appropriate communication environment for my hotel?”, “What concept Πwill highlight my comparative advantage?”, “How can I save money through advertising?”, “How and what extra services can I gain through a media advertisement?”, “How can I keep up to date my hotel?”, “How can I attract my gusts interest?” and so on…

For all these reasons, apart from full Management Agreements/Contracts, HotelBrain now gives answers to all these dilemmatic questions, offering its new PR & Communication Services. Having long experience and related with the key persons in most local and international media (magazines, TV channels, web sites), knows well how to commute to hotel’s benefit every single communication’s action.

HotelBrain’s PR & Communication Manager, taking into account the special requirements, can pose and materialize the appropriate communication concept, can submit full communication strategy proposals, and can achieve, through special deals, advertising discounts and extra services for the property.

HotelBrain’s PR & Communication Services contribute to the product’s visibility, build a strong brand for the hotel company, keep always up to date the hotel and, mainly, tend to increase its revenue.

PR & communication services include the following:

• Proposal – materialization of a communication strategy consistent to available budget
• Constant presentations – publications in the media
• Proposals – coordination of special events to attract the media interest
• Presentations – interviews of hotel owner or professionals working in the hotel company
• Corporate Advertising Concept proposals
• Texts for brochures, sites, or other hotel’s communication channel
• Significant advertising discounts in local or international media